Frequently Asked Questions
Everything you need to know about working with NextGen Health. Can’t find what you’re looking for? Contact us.
General
What does NextGen Health do?
NextGen Health is a full-service healthcare marketing agency based in Irving, TX. We help medical practices — ERs, urgent cares, dental offices, med spas, and more — grow their patient base through Local SEO, Google Ads, social media marketing, website design, and marketing automation.
What types of healthcare practices do you work with?
We work with freestanding emergency rooms, urgent care centres, dental practices, dermatology clinics, cosmetic surgery centres, mental health practices, primary care offices, chiropractic offices, veterinary clinics, and multi-speciality groups across Texas and beyond.
Where is NextGen Health located?
Our headquarters is at 3001 Skyway Circle N, Irving, TX 75038. While we are based in the Dallas–Fort Worth metroplex, we serve healthcare practices across Texas — including Dallas, Houston, Austin, San Antonio, and Fort Worth — as well as clinics nationwide.
How much does it cost to work with NextGen Health?
Our pricing is customised based on your practice size, services needed, and market competitiveness. We offer packages starting from basic Local SEO to comprehensive full-service marketing. Book a free demo to get a tailored quote.
Do you offer month-to-month contracts?
Yes. We believe in earning your business monthly. While we recommend a minimum 90-day commitment for SEO (since results take time), all our service agreements are month-to-month with no long-term lock-ins.
SEO & Local Search
How long does SEO take to show results?
Most healthcare practices see meaningful improvements in local search rankings within 60–90 days. Competitive markets or new websites may take 4–6 months for top-3 Local Pack placement. SEO is a long-term strategy that compounds over time.
What is Google Business Profile optimisation?
Google Business Profile (GBP) is your clinic's listing on Google Maps and local search. We optimise your profile with accurate information, weekly posts, Q&A seeding, review management, and photo updates to improve your Local Pack rankings and drive more calls and direction requests.
Can you help us get more Google reviews?
Yes. We implement automated review generation systems that send timely, compliant review requests to patients after their visit. We also monitor and respond to reviews to maintain a strong online reputation.
What is the difference between SEO and Local SEO?
Traditional SEO focuses on ranking in organic search results (the blue links). Local SEO specifically targets the Google Local Pack (the map results) and Google Maps. For healthcare practices that serve a geographic area, Local SEO is typically more valuable because patients search for providers "near me."
Google Ads & Paid Media
How much should a clinic spend on Google Ads?
We typically recommend a minimum of $2,000–$5,000 per month in ad spend for a single-location clinic, depending on the market. Multi-location networks may invest $10,000+ per month. The key metric is cost-per-acquisition (CPA), not total spend — we optimise to keep your CPA profitable.
What is the average cost-per-click for healthcare ads?
Healthcare CPCs vary significantly by speciality and market. Primary care keywords average $5–$15, urgent care $10–$25, emergency room $20–$50, and cosmetic procedures $8–$30. We use strategic targeting and quality score optimisation to lower your effective CPC.
Do you manage Meta (Facebook/Instagram) ads?
Yes. We run targeted Meta Ads campaigns for brand awareness, patient education, and lead generation. Meta is particularly effective for aesthetic practices, wellness services, and community-focused healthcare brands.
HIPAA & Compliance
Is your marketing HIPAA compliant?
Absolutely. HIPAA compliance is built into every aspect of our work. We never use patient data in marketing without proper authorisation, our analytics tracking is configured to avoid capturing PHI, and all team members complete annual HIPAA training. Learn more on our HIPAA page.
Can we use patient testimonials in our marketing?
Yes, but with proper written consent. We provide HIPAA-compliant testimonial release forms and guide practices through the process. Patient testimonials are one of the most powerful marketing tools when done correctly and compliantly.
Do you sign a Business Associate Agreement (BAA)?
Yes. For any engagement where we may handle protected health information (PHI), we execute a HIPAA Business Associate Agreement. This ensures both parties are legally protected and compliant.
Getting Started
How do I get started with NextGen Health?
Book a free 30-minute demo through our scheduling page. During the demo, we'll learn about your practice, perform a live audit of your current digital presence, and provide a customised growth roadmap — whether you work with us or not.
What information do you need to get started?
For the initial demo, we just need your practice name, website URL, and a brief description of your goals. Once you become a client, we'll need access to your Google Business Profile, Google Ads account (if any), analytics, and website CMS.
How quickly can you start working on our marketing?
We can begin onboarding within 48 hours of signing. Most clients see initial changes (GBP updates, ad campaigns live, website fixes) within the first 7–10 days of engagement.
Still Have Questions?
Book a free demo and we’ll answer all your questions in person.