Urgent Care Network — 3x Patient Acquisition
A multi-location urgent care network in Houston was struggling with brand recognition and losing patients to competitors. Our comprehensive strategy tripled appointment bookings and reduced CPA by 60%.
What Was Going Wrong
Despite operating five locations across Houston, the urgent care brand was virtually unknown. Patients defaulted to competitors with stronger online presence and better reviews. Marketing spend was high but inefficient.
- 1Brand not recognised in any of the five service areas
- 2Cost per acquisition exceeded $200 per patient
- 3No consistent social media presence or brand voice
- 4Appointment booking process was friction-heavy
- 5Reviews averaged 3.5 stars with many unanswered negative reviews
The Plan
We combined paid media efficiency with brand building through social media and community engagement. Automated review management rebuilt trust while streamlined booking reduced conversion friction.
- Google Ads restructured with location-specific campaigns and dayparting
- Social media content calendar featuring staff spotlights and health tips
- Review response and generation system across all 5 locations
- Online booking integration with same-day appointment availability display
- Community partnership campaigns with local employers and schools
How We Did It
Month 1: Audit & Setup
Comprehensive marketing audit, brand voice development, social media account overhaul, Google Ads account restructuring.
Month 2: Launch
New campaigns live across Google and Meta. Social media content publishing began at 5 posts per week. Review generation system activated.
Month 3–4: Scale
Expanded to Instagram Reels and TikTok. Google Ads CPA dropped to $80. Review scores climbing across all locations.
Month 5–6: Results
Appointment volume tripled. CPA stabilised at $75. Brand awareness measurably increased through organic social reach.
“The team didn't just run ads — they built our brand from the ground up. Our clinics are busier than ever and patients actually recognise our name now.”
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