Primary Care Practice — 500% SEO ROI
A family medicine practice in San Antonio was invisible in search results. Our local SEO and content strategy generated $300K+ in additional annual revenue from organic traffic — a 500%+ return on investment.
What Was Going Wrong
The practice had been open for 5 years but had zero organic search visibility. They relied entirely on word-of-mouth referrals and expensive Google Ads. Their website was outdated and had no blog content.
- 1Not ranking for any "doctor near me" or "family doctor" keywords
- 2Website was template-based with no SEO optimisation
- 3Zero blog content to capture informational queries
- 4Google Business Profile unclaimed and unoptimised
- 5No review generation — only 12 reviews total
The Plan
We built a comprehensive organic presence from scratch: claimed and optimised GBP, rebuilt the website with SEO fundamentals, and launched a patient education blog to capture long-tail keywords.
- GBP claimed, verified, and fully optimised with photos and services
- Website restructured with location-specific service pages
- Blog content strategy targeting patient health questions
- Local citation building across 120+ medical directories
- Automated review collection tied to patient checkout flow
How We Did It
Month 1: Technical Setup
GBP claimed and optimised, website SEO audit, citation submission to 120+ directories, review system deployment.
Month 2–3: Content Launch
Published 8 blog posts targeting high-volume patient questions. Service pages rewritten with location keywords.
Month 4–6: Growth
Blog posts ranking on page 1 for 25+ keywords. GBP appearing in Local Pack. Organic traffic up 340%.
Month 7–12: Scale
Continued blog cadence at 4 posts/month. Organic traffic became #1 new patient source. $300K+ in attributed annual revenue.
“SEO was always something we knew we should do but never had the expertise. NextGen Health made it effortless and the results speak for themselves. Google is now our #1 source of new patients.”
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