Dental Practice — #1 Local Pack Ranking
A general dentistry practice in Irving was not appearing in Google's top local results despite being established for over a decade. Our GBP optimisation and local SEO strategy secured the #1 Local Pack position and drove a 70% increase in appointment bookings.
What Was Going Wrong
The practice had been operating for 12 years but had never invested in digital marketing. Their GBP was unclaimed, their website was outdated, and corporate dental chains were dominating local search results.
- 1GBP unclaimed — no photos, posts, or Q&A
- 2Only 18 Google reviews (average 3.8 stars)
- 3Corporate chains spending 10x more on local ads
- 4Website not mobile-optimised — 70% of dental searches are mobile
- 5No local citations beyond basic directory listings
The Plan
We focused on what independent dental practices do best — personal care and community trust — and amplified it digitally. GBP became the cornerstone of the strategy, supported by local SEO and reputation management.
- GBP claimed, fully optimised with professional photos and all services listed
- Weekly GBP posts highlighting treatments, team, and patient education
- Review generation system integrated with practice management software
- Local citation building targeting dental-specific directories
- Website redesign for mobile-first experience
How We Did It
Month 1: GBP Foundation
GBP claim and verification, professional photography, service listing optimisation, review system setup.
Month 2: Local Authority
Citation building across 80+ directories. Weekly GBP posts started. First review campaign launched.
Month 3: Rankings Climb
GBP moved from not visible to position 5 in Local Pack. Reviews grew from 18 to 65. Website traffic up 150%.
Month 4–6: Dominance
#1 Local Pack ranking secured. Reviews reached 120+ at 4.9 stars. Appointment bookings up 70%.
“I wish we had done this years ago. We went from being invisible to being the first result patients see. The phone hasn't stopped ringing since we hit #1.”
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