Cosmetic Surgery Clinic — 120% Lead Growth
An aesthetic clinic in Austin was competing on price and losing premium clients. Our brand repositioning, social media strategy, and targeted Meta Ads delivered 120% more qualified leads and 25% higher average transaction values.
What Was Going Wrong
The clinic offered premium cosmetic services but was positioning itself as a discount provider. Social media was inconsistent, and the patient journey from enquiry to booking was disjointed. High-ticket procedures weren't converting online.
- 1Brand positioned as "affordable" rather than "premium" — attracting wrong audience
- 2Social media posting was sporadic with no visual consistency
- 3Meta Ads generated enquiries but few converted to consultations
- 4No email nurture for high-ticket procedure consideration periods
- 5Website lacked before/after galleries and social proof
The Plan
We repositioned the brand as a premium aesthetic destination, created a visually stunning social media presence, and built a lead nurture funnel for high-ticket procedures.
- Complete brand identity refresh: logo, colour palette, photography style guide
- Instagram-first social strategy with Reels, Stories, and educational carousels
- Meta Ads targeting affluent demographics with lookalike audiences
- Email drip sequences for consultation-to-booking conversion
- Before/after gallery and patient testimonial video production
How We Did It
Month 1: Brand Overhaul
New brand identity design, website visual refresh, social media content templates, photography shoot for before/after gallery.
Month 2: Content Engine
Social media calendar launched at 7 posts per week. Meta Ads campaigns started with new creative. Email nurture sequences built.
Month 3–4: Optimisation
Refined Meta Ads targeting based on conversion data. Instagram Reels driving organic reach. Email sequences converting consultations to bookings.
Month 5–6: Scale
Lead volume up 120%. Average transaction value increased 25% as brand attracted higher-intent patients. Organic social following grew 400%.
“They completely transformed our brand. We went from competing on price to being the aspirational choice in Austin. Our consultation bookings have never been higher.”
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